An open letter to those who wear The North Face

To Those Who Wear The North Face

Arrogance enwraps you and your brand is phony

You set yourself apart from six point five billion people
The way you pat yourself three times on the right shoulder

Proud of your asinine three words.  Face The North

I have noted the way you talk.  Your exhaust blows

Hot and hollow.  You stink of pedestrian mall classism 

You avert your eyes.  Your elitism is out of fashion

Follower, your smile is wiped on and off like a script

You, wearers of The North Face, a liability of pride

Taking note of who.  Your gaze is bought with ads

Prowling sales.  Haunting aisles.  Down at your phones
You rank yourself on high in the very worst of ways 

You become bigger with those words, chill and smug

A quality you wouldn’t have felt.  Congratulations, Dear

Customer!  You have become that northernmost face

Cold.  Behind the front, where the steely winds howl